A whiter smile, the gentle way.

Peroxide-free PAP-based whitening that respects your enamel with scientifically-proven ingredients.

Shop Whitening Strips Discover The Science
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50,000+ happy customers
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Peroxide-free
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Enamel-friendly
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No messy gels
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Ships from Europe

Best Sellers

Discover our most loved PAP-based whitening products, scientifically formulated for gentle yet effective results

GL+ Whitening Strips
Most Popular
★★★★★ 4.9
GL+ Whitening Strips
14 treatments / 28 strips. 30-minute sessions for professional results.
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GL+ Purple Toothpaste
Most Popular
★★★★★ 4.9
GL+ Purple Toothpaste
Glowlumy isn’t just toothpaste — it’s your new daily confidence booster.
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Revolutionary Purple Technology

This innovative dual-active technology is unlike your supermarket whitening products. It combines instant colour correction which delivers a temporary visual improvement with PAP whitening to target surface stains for visible results.

1

Instant Color Correction

Purple pigments neutralize yellow tones on contact, providing immediate visual whitening that you can see right away.

2

PAP Deep Whitening

PAP penetrates deeper to break down stubborn stain molecules for lasting whitening results.

Dual-Active Formula

Unlike single-action supermarket products, our formula works on two levels simultaneously for both immediate and long-term results.

The Science Behind Purple

Purple sits opposite yellow on the color wheel, instantly neutralizing yellow tones while PAP technology works to remove deeper stains.

What Our Customers Say

★★★★★
4.9/5
(50,000+ reviews)
★★★★★
Gentle yet effective. My teeth look noticeably brighter after just one week.
— Sarah M.
★★★★★
Finally found a whitening system that doesn't cause sensitivity. Love it!
— James K.
★★★★★
The strips are so easy to use and the results are amazing. Highly recommend.
— Emma L.

🦷Ready for Your Brightest Smile?

Start your gentle whitening journey with our scientifically-proven PAP technology.

Shop Whitening Strips Try Our Toothpaste
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